Mobile devices are now the first screen. Mobility is radically changing the experience of media well beyond the consumption of media on the device itself: 85% of smartphone owners use their device while watching TV at least once a month; 40% of them do it daily, rising to 50% among 18-24s; 56% of Four Screen Owners between 18-44 years old, are likely to take an action in response to what they are watching on TV.
The activities on these devices vary enormously from social network participation, to email, shopping and, most interestingly for the broadcasters, engaging in deeper interaction with the program they are watching.
This increasingly natural behavior represents a potentially potent opportunity for content makers, advertisers and broadcasters.
The second screening behavior is finally delivering on the promise of interactive TV and Medialab Barcelona can provide the tools to take advantage of it:
Medialab Barcelona offers a reliable ACR (Automated Content Recognition) technology to exploit any consumer interaction (audio, image and video) from one single and unique platform: